We’re writing to ask you to join the Quit Big Tobacco campaign by pledging to reject current and future tobacco clients. Tobacco will kill seven million people this year, and Big Tobacco depends on advertising agencies like yours to replace the customers that their products kill.
It’s not just historical work like the “Joe Camel” cartoon. The evidence is clear that tobacco industry campaigns still target kids the world over.
Engineered to be highly addictive, cigarettes are a uniquely deadly product peddled by an unscrupulous industry. That’s why leading creative agencies such as Edelman, Arnold, Human and GMMB have decided to quit big tobacco and withhold their creative talents from tobacco companies.
Agencies generally do not flaunt their tobacco clients, for good reason. Reputation matters. Brands are increasingly reluctant to associate with products that kill, and this product is not in a gray area.
In a marketplace increasingly driven by consumer values, health-oriented organizations are recognizing the potential consequences of working with allies of the tobacco industry. In just three months since our launch, QuitBigTobacco.org has recruited 100 organizations that have pledged not to work with ad agencies that have tobacco clients.
Organizations, including hospitals, pharmaceutical companies and insurance agencies, are recognizing the inherent conflict of interest when ad agencies helping them sell wellness also promote tobacco products.
Your agency has a lot to gain by making a public decision to quit big tobacco. For the sake of the health and lives of millions the world over, we hope you will take the Quit Big Tobacco pledge today.
Visit www.quitbigtobacco.org now to learn more and take the pledge.
Thanks for your consideration
The Quit Big Tobacco Team