“The industry has found that marketing an addictive product to youth translates into customers who are addicted for life.” – Hillel Alpert, Harvard School of Public Health
Marketing to Kids
Through sponsorships and advertising at sporting, film, fashion, and music events, Big Tobacco continues to hook young new smokers around the globe. Even in countries where advertising to kids is illegal, this type of marketing is commonplace.
Tobacco companies show up at youth-oriented sporting and music events, on banners and billboards, in pop-up tents, and as give-aways, pitching youth with a message that associates smoking with being carefree and confident. The evidence of tobacco marketing to kids at events and venues like these is all over YouTube. Here’s a glimpse of Marlboro’s over-the-top activation at the Empire Music Festival in Guatemala, where two young women hand out free cigarettes and branded Marlboro merchandise to young concert goers, and Marlboro cigarette advertising is ever-present:
We’re asking the producers of concerts, music festivals, and film, fashion, and sporting events like this to Quit Big Tobacco. Quitting Big Tobacco means standing up for health by refusing sponsorships from the tobacco industry.
In India, tobacco companies like Philip Morris International are using clever strategies to skirt tobacco laws, like a well-documented “Brand Ambassador” program carried out in part by Leo Burnett that enlisted a network of young smokers to get their peers and friends to smoke with them at clubs, bars, and other events.
Also in India, tobacco logos and sponsorships are a major feature at top film and fashion industry events:
In Indonesia, industry-sponsored events are legal, and tobacco’s presence is big at youth-oriented events like PROjam and SoundrenAline, sponsored by Sampoerna/Phillip Morris.
The producers of music, film, fashion, and sporting events around the globe must Quit Big Tobacco so that we can prevent another generation of users from being influenced by Big Tobacco and picking up this deadly habit.
“The industry will deny that they are marketing to underage youth, but our data are showing that the advertising is still reaching the kids” – Terry F. Pechacek, Office on Smoking and Health, U.S. Centers for Disease Control and Prevention.
Sign our pledge not to work with the tobacco industry or its partners.