Adweek:
CVS Health Took the Quit Big Tobacco Pledge, But May Have a Problem: Holding Companies
Advertising and PR agencies are a crucial aid to the tobacco industry.
They don’t have to be.
Ad and PR agencies, along with brands that care about health, are pledging not to work with Big Tobacco or agencies that do. More than 250 supporters have pledged to Quit Big Tobacco.
Quit Big Tobacco has been shortlisted for PR Week’s Purpose Awards. Learn more.
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Get all the info you need for your agency or organization to #QuitBigTobacco.
Is your agency on our list?
Take the #QuitBigTobacco pledge.
If you’re an advertising agency or PR firm, your pledge means you won’t work for tobacco or tobacco-related clients.
If you’re a company or organization that hires PR and advertising partners, your pledge means you won’t work with Big Tobacco or its advertising and PR partners.
Quit Big Tobacco is a campaign of Vital Strategies.
Quit Big Tobacco brings together leaders in health, advertising, and public relations to disrupt this cycle by cutting ties between Big Tobacco and marketing.
Quit Big Tobacco is a campaign of Vital Strategies.