As marketers, we reflect and we create culture. We have a responsibility to put our expertise towards causes we believe in, and to create ideas that make a difference for brands that want to do the same.

The advertising and public relations community has a critical and urgent choice to make in the face of an e-cigarette epidemic among youth. Work for the tobacco industry to legitimize and spread its deception. Or be a force for good by refusing to help place a generation at risk for a lifetime of addiction.

Tobacco use is one of the main risk factors for a number of #NCDs, including cancer, lung diseases & cardiovascular diseases. The NCD Alliance puts its mission first in everything we do. We do not work with any company that supports Big Tobacco.

We’re entering into a behavioral marketing era. The way you behave is your marketing. Not any longer can you build marketing with what you say, but with what you do.

It’s kids — that’s the tipping point. It’s the manipulation of kids and getting kids hooked, who replace their adult smokers who die.