Big Tobacco
needs marketing.

Do marketers
need Big Tobacco?

Katie Dain

CEO, NCD Alliance

Tobacco use is one of the main risk factors for a number of #NCDs, including cancer, lung diseases & cardiovascular diseases. The NCD Alliance puts its mission first in everything we do. We do not work with any company that supports Big Tobacco.

Jimmie Stone

Chief Creative Officer,
Edelman NY

We’re entering into a behavioral marketing era. The way you behave is your marketing. Not any longer can you build marketing with what you say, but with what you do.

Madalene Milano

Partner, GMMB

It’s kids — that’s the tipping point. It’s the manipulation of kids and getting kids hooked, who replace their adult smokers who die.

Advertising and PR agencies are a crucial aid to the tobacco industry.

They don’t have to be.

A cigarrette broken in half

Ad and PR agencies, along with brands that care about health, are pledging not to work with Big Tobacco or agencies that do. More than 170 supporters have pledged to Quit Big Tobacco.

The Latest

The Guardian

The Guardian

How Children are Hit with Tobacco Advertising

Truth Initiative

Truth Initiative

How Tobacco Companies Use Experiential Marketing

Juul’s Marketing Practices

The vape company Juul said it doesn't target teens. Its early ads tell a different story.

#QuitBigTobacco at SXSW

Come visit us at SXSW Brands & Marketing! QBT will be at the Fairmont in Austin on March 9.

PR Week

PR Week

Quit Big Tobacco panel coverage in PR Week

The Huffington Post

The Huffington Post

Ads That Marlboro Swears Don’t Target Teenagers

The Tobacco Atlas

The Tobacco Atlas

A global resource about Big Tobacco

Forbes

Forbes

How This Anti-Smoking Campaign Is Going After Ad Agencies

Download Our Fact Sheet

Get all the info you need for your agency or organization to #QuitBigTobacco.

BMJ Tobacco Control

BMJ Tobacco Control

September 2018 - Volume 27 - 5

Sign the pledge.

Take the #QuitBigTobacco pledge.

If you’re an advertising agency or PR firm, your pledge means you won’t work for tobacco or tobacco-related clients.

If you’re an NGO, foundation, or company that hires PR and advertising partners, your pledge means you won’t work with Big Tobacco or its advertising partners and PR firms.

Disrupting A Deadly Cycle

Big Tobacco needs further marketing to replace them 4 REPLACE Millions get addicted to nicotine 2 KEEP 1 in 2 smokers die from cigarettes 3 KILL Big Tobacco spends more than $1M per hour on marketing 1 CAPTURE

Quit Big Tobacco brings together leaders in health, advertising, and public relations to disrupt this cycle by cutting ties between Big Tobacco and marketing.

Follow us @quitbigtobacco