We unequivocally take the Quit Big Tobacco pledge, meaning we will not work with any marketing and PR agencies that have ties with the tobacco industry, and we urge other companies to join us in this critically important fight.

As marketers, we reflect and we create culture. We have a responsibility to put our expertise towards causes we believe in, and to create ideas that make a difference for brands that want to do the same.

The advertising and public relations community has a critical and urgent choice to make in the face of an e-cigarette epidemic among youth. Work for the tobacco industry to legitimize and spread its deception. Or be a force for good by refusing to help place a generation at risk for a lifetime of addiction.

Tobacco use is one of the main risk factors for a number of #NCDs, including cancer, lung diseases & cardiovascular diseases. The NCD Alliance puts its mission first in everything we do. We do not work with any company that supports Big Tobacco.

We’re entering into a behavioral marketing era. The way you behave is your marketing. Not any longer can you build marketing with what you say, but with what you do.

It’s kids — that’s the tipping point. It’s the manipulation of kids and getting kids hooked, who replace their adult smokers who die.