Advertising and PR agencies are a crucial aid to the tobacco industry.

They don’t have to be.

A cigarrette broken in half

Ad and PR agencies, along with brands that care about health, are pledging not to work with Big Tobacco or agencies that do. More than 250 supporters have pledged to Quit Big Tobacco.

The Latest

SXSW 2020

Vote for our panel at SXSW - Is purpose-driven marketing going up in smoke?

The Drum

The Drum

CVS Health Becomes First Big Brand to Boycott Agencies That Market Smoking or Vaping

Adweek:

CVS Health Took the Quit Big Tobacco Pledge, But May Have a Problem: Holding Companies

Vox

Vox

The vape company Juul said it doesn't target teens. Its early ads tell a different story.

Ad Age

Ad Age

CVS Health Becomes First Brand to Take the 'Quit Big Tobacco' Pledge

The Guardian

The Guardian

How Children are Hit with Tobacco Advertising

PR WEek

PR WEek

Kicking the habit: most large agencies swear off e-cigarette clients

For download

Get all the info you need for your agency or organization to #QuitBigTobacco.

Tobacco-Free Agencies

Tobacco-Free Agencies

Is your agency on our list?

Sign the pledge.

Take the #QuitBigTobacco pledge.

If you’re an advertising agency or PR firm, your pledge means you won’t work for tobacco or tobacco-related clients.

If you’re a company or organization that hires PR and advertising partners, your pledge means you won’t work with Big Tobacco or its advertising and PR partners.

Quit Big Tobacco is a campaign of Vital Strategies.

Disrupting A Deadly Cycle

Big Tobacco needs further marketing to replace them 4 REPLACE Millions get addicted to nicotine 2 KEEP 1 in 2 smokers die from cigarettes 3 KILL Big Tobacco spends more than $1M per hour on marketing 1 CAPTURE

Quit Big Tobacco brings together leaders in health, advertising, and public relations to disrupt this cycle by cutting ties between Big Tobacco and marketing.