Advertising and PR agencies are a crucial aid to the tobacco industry.

They don’t have to be.

A cigarrette broken in half

Ad and PR agencies, along with brands that care about health, are pledging not to work with Big Tobacco or agencies that do. More than 175 supporters have pledged to Quit Big Tobacco.

The Latest

The Guardian

The Guardian

How Children are Hit with Tobacco Advertising

Truth Initiative

Truth Initiative

How Tobacco Companies Use Experiential Marketing

Juul’s Marketing Practices

The vape company Juul said it doesn't target teens. Its early ads tell a different story.

PR Week

PR Week

Panel coverage: This Nonprofit Wants Brands to Pressure Their Agencies to Drop Tobacco Clients

The Huffington Post

The Huffington Post

Ads That Marlboro Swears Don’t Target Teenagers

Tobacco-Free Agencies

Tobacco-Free Agencies

Is your agency on our list?

Forbes

Forbes

How This Anti-Smoking Campaign Is Going After Ad Agencies

For download

Get all the info you need for your agency or organization to #QuitBigTobacco.

BMJ Tobacco Control

BMJ Tobacco Control

September 2018 - Volume 27 - 5

Sign the pledge.

Take the #QuitBigTobacco pledge.

If you’re an advertising agency or PR firm, your pledge means you won’t work for tobacco or tobacco-related clients.

If you’re a company or organization that hires PR and advertising partners, your pledge means you won’t work with Big Tobacco or its advertising and PR partners.

Disrupting A Deadly Cycle

Big Tobacco needs further marketing to replace them 4 REPLACE Millions get addicted to nicotine 2 KEEP 1 in 2 smokers die from cigarettes 3 KILL Big Tobacco spends more than $1M per hour on marketing 1 CAPTURE

Quit Big Tobacco brings together leaders in health, advertising, and public relations to disrupt this cycle by cutting ties between Big Tobacco and marketing.