Marlboro’s global campaign is designed to attract young people in 50+ countries.

Ad Age

Report Slams Marlboro For Marketing To Teens Globally

Juul’s success comes from marketing targeting youth.


The vape company Juul said it doesn’t target teens. Its early ads tell a different story.

Tobacco marketing focuses on communities of color, youth and low-income populations.


Tobacco Companies Target Black Teens With Candy-Flavored Cigars.

Tobacco and vape companies use influencer marketing to quietly reach millennials.


#JUUL: How social media hyped nicotine for a new generation.

Big Tobacco spends more than $1 million dollars per hour on marketing in the U.S. alone. It depends on aggressive marketing to replenish its customer base, since half of cigarette smokers die from smoking. These efforts are driving a new epidemic of vaping among youth, using influencer marketing, kid-friendly flavors, and even TV ads.

Duff Stewart


As marketers, we reflect and we create culture. We have a responsibility to put our expertise towards causes we believe in, and to create ideas that make a difference for brands that want to do the same.

Katie Dain

CEO, NCD Alliance

Tobacco use is one of the main risk factors for a number of #NCDs, including cancer, lung diseases & cardiovascular diseases. The NCD Alliance puts its mission first in everything we do. We do not work with any company that supports Big Tobacco.

Jimmie Stone

Chief Creative Officer, Edelman NY

We’re entering into a behavioral marketing era. The way you behave is your marketing. Not any longer can you build marketing with what you say, but with what you do.

Madalene Milano

Partner, GMMB

It’s kids — that’s the tipping point. It’s the manipulation of kids and getting kids hooked, who replace their adult smokers who die.

Norman de Greve

Chief Marketing Officer, CVS Health

We unequivocally take the Quit Big Tobacco pledge, meaning we will not work with any marketing and PR agencies that have ties with the tobacco industry, and we urge other companies to join us in this critically important fight.

Sign the pledge.

Take the #QuitBigTobacco pledge.

If you’re an advertising agency or PR firm, your pledge means you won’t work for tobacco or tobacco-related clients.

If you’re a company or organization that hires PR and advertising partners, your pledge means you won’t work with Big Tobacco or its advertising and PR partners.

Quit Big Tobacco is a campaign of Vital Strategies.