Agencies And Brands Are Quitting Big Tobacco. Join Us Now.

Tobacco use is the leading cause of preventable death. Tobacco use—including vaping—and exposure to secondhand tobacco smoke are linked to a wide range of diseases and health harms.

Duff Stewart


As marketers, we reflect and we create culture. We have a responsibility to put our expertise towards causes we believe in, and to create ideas that make a difference for brands that want to do the same.

Katie Dain

CEO, NCD Alliance

Tobacco use is one of the main risk factors for a number of #NCDs, including cancer, lung diseases & cardiovascular diseases. The NCD Alliance puts its mission first in everything we do. We do not work with any company that supports Big Tobacco.

Jimmie Stone

Chief Creative Officer, Edelman NY

We’re entering into a behavioral marketing era. The way you behave is your marketing. Not any longer can you build marketing with what you say, but with what you do.

Madalene Milano

Partner, GMMB

It’s kids — that’s the tipping point. It’s the manipulation of kids and getting kids hooked, who replace their adult smokers who die.

Norman de Greve

Chief Marketing Officer, CVS Health

We unequivocally take the Quit Big Tobacco pledge, meaning we will not work with any marketing and PR agencies that have ties with the tobacco industry, and we urge other companies to join us in this critically important fight.

More than 250 Agencies And Brands Have Taken The Pledge To #QuitBigTobacco.

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6th Borough Agency

108 Digital


Academie Nationale de Medecine, France

ACT Health Promotion

Action on Smoking and Health


ADIC Sri Lanka

Africa Tobacco Free Initiative

Alcohol and Drug Information Center

Allen & Gerritsen

Alles Creative

American College of Cardiology

American Lung Association

American University of Armenia

AMUCC – Brazilian Association of Cancer Patients


ASH Philippines

Asociación Solidaria de Insuficientes Renales

Association for Community Development

Association PROI, Bosnia and Herzegovina

Bad Brain




Behaviour Change Partners

Belgian Lung and Tuberculosis Association


Bird Design

BJMP Region 6

Bonfire Effect

Bonfire Labs

BonVoix Corp


Brown&co The Brand Collective

Brownstein Group

Brunet-García Advertising

Bully Pulpit Interactive


Buzzuuka Digital

BÄK Design Group

C&R Communications

Cambodia Movement for Health

Camp + King

Campaign for Tobacco-Free Kids

Cedars Refuge Foundation

Center for Combating Tobacco

Center for Youth Education, Bosnia and Herzegovina

Center of Excellence for Tobacco Control and Lung Health Udayana University

China National Health Commission

Chinese Center for Disease Control and Prevention, China CDC

Chris Webb


College of Public Health, University of the Philippines

Color In Code web design


Corporate Accountability

Counter Tools,

Crazy Girl Productions

Crispin Porter Bogusky

Current Forward

Curtin University

CVS Health


Department of Health, Philippines

Department of Health of Depok City Indonesia

Dhaka Ahsania Mission

Digital Voices Limited

Disrupted Logic Interactive

Division of Non-Communicable Diseases, Kenya Ministry of Health


Duncan Channon


Edgar Allan


Emancipate Indonesia

Ethnos Strategy

European Heart Network


Field Epidemiology and Laboratory Training Programme, Ministry of Health, Kenya

Fikare Farda Welfare Organization (FFO) Pakistan

Finn Partners



Fondo Solidario para la Salud (FOSALUD)

Fortnight Collective

Framework Convention Alliance


French Academy of Medicine

Fundación Ecuatoriana de Salud Respiratoria

Fundación Ellen Riegner de Casas

Fundación Interamericana del Corazón, Bolivia

Fundación Venezolana del Corazón


GC Digital Agency

Geppelt: Visual Storytelling

Gibraltar Health Authority

Global Network for Tobacco Free Healthcare Services



goodstory films

Ground Glass Media Inc


Guonderland Creative Lab

Hager Sharp

Haikou CDC China

Hamad Medical Corporation

Hanoi University, School of Public Health

Healis Sekhsaria Institute for Public Health

HealthBridge Foundation of Canada, Vietnam office

Health Department of Bandung Municipality

HealthJustice Philippines

Hebei CDC of China

Helfgott Creative

Henan CDC

HEREG Stoptobacco Unit, Cameroon

Hill Holliday

Hitch Marketing Ltd

HMC Advertising

House of Holmes Branding



Human Design

IMAgency B.V.

Imprint Projects

INCA/Ministry of Health Brazil

Indian Cancer Society

Indonesia Defense University

Indonesian Cancer Foundation (ICF)

Indonesian Public Health Assosiation

InLine Media

Innova Pain Center

Institute for Global Tobacco Control – Johns Hopkins Bloomberg School of Public Health

Instituto Brasileiro de Defesa do Consumidor

InterAmerican Heart Foundation

Interesting Development

International Society of Nephrology

International Union for Health Promotion and Education

Invisible North

IOGT International

Iraqi Anti TB and Lung Society

Jack Spades Studio

Jakarta Residence Forum (FAKTA)

Jamaica Coalition for Tobacco Control

Japan Society for Tobacco Control


Kenya Tobacco Control Alliance


Kyiv City Health Center

Lanzhou CDC

Lead Dog Marketing Consultants

“Life” Advocacy Center

Lifetime Branding

Loom Media

Lovely Worldwide



Mabus Agency

Malheur County Health Department

Malmö Advertising Agency

MAL \ For Good


Mary Anne Charity Trust, India



MDC Partners

Media Cause

Media Karma

Media Two Interactive

Meduni Vienna

Metropolitan Manila Development Authority, Philippines

Miami Ad School Toronto

Mighty Recruiting

Milner Butcher Media Group (MBMG)

Ministry of Health, Barbados

Ministry of Health Argentina

Ministry of Health Uganda

Ministry of Public Health, Qatar

NAIL Communications

National Anti-TB Association of Bangladesh

National Cancer Center, Republic of Korea

National Cancer Institute of Brazil

National Forum for Heart Disease & Stroke Prevention

National Heart Foundation Bangladesh

National Tobacco Control Cell


NCD Alliance

Norwegian Cancer Society

No Tobacco Community (NOTC)

Nurses Network on Tobacco Control of Thailand


Paperglee, LLC


Phil Kneer


Policy Research Associates, Inc.

Porter Novelli

Pratyasha Anti-drug’s Club


Programme National de Lutte Contre le Tabac Senegal


Purplewood Limited

Qingdao CDC

Rajasthan Cancer Foundation, Jaipur, India


Real World Planning

Red PaPaz


Rescue Agency



Scott Circle Communications

Singapore Health Services

SIPREC (Italian Society for Cardiovascular prevention)

Sleek Machine

Slovenian Coalition for Public Health, Environment and Tobacco Control

Smoke Free Israel

Sociedad Chilena de Enfermedades Respiratorias

South African Medical Research Council

Southeast Asia Tobacco Control Alliance (SEATCA)

Space Machine Inc.

Spanish Heart Foundation

Standard Black

Stellenbosch University, South Africa

Stikes Alifah Padang

Studio Beuro

Subject Matter



Sweet FireBrand

Tagore Dental College and Hospital, India

Terri & Sandy

The Engine is Red

The Global Brain

The Heart Foundation of Jamaica

The Next Wave

The Perception

The Union

The Wellbeing Initiative

ThinkTank Research Center for Health Development, China


Timveni Child and Youth Media Organization

Tobacco Control and Research Cell, Dhaka International University

Tobacco Control Board of Kenya

Tobacco Control Cell Government of Pakistan

Tobacco Free 254

Tobacco – Free Association of Zambia

Trilogy Interactive

Truth Initiative

Turkish Green Crescent Society



University Miguel Hernandez

University of Bath

University of California, San Francisco (UCSF)

University of Cantabria

Value Com

Verdes Industries

Vietnam Public Health Association

Vietnam Tobacco Control Fund, Ministry of Health

Vietnam Women’s Union

Village Marketing

Vital Strategies

Volunteers Against Smoking and Tobacco


WD Partners


Wolf/Osmankovic Creative Agency

Work & Co

World Heart Federation


Young Power in Social Action

Youth Movement for FCTC

Zambia Heart and Stroke Foundation

Zambia NCD Alliance

Zambia Tobacco Control Consortium

Sign the pledge.

Take the #QuitBigTobacco pledge.

If you’re an advertising agency or PR firm, your pledge means you won’t work for tobacco or tobacco-related clients.

If you’re a company or organization that hires PR and advertising partners, your pledge means you won’t work with Big Tobacco or its advertising and PR partners.

Quit Big Tobacco is a campaign of Vital Strategies.