Agencies And Brands Are Quitting Big Tobacco. Join Us Now.

Tobacco use is the leading cause of preventable death. Use—including vaping—and exposure to secondhand tobacco smoke are linked to a wide range of diseases and health harms.

Duff Stewart


As marketers, we reflect and we create culture. We have a responsibility to put our expertise towards causes we believe in, and to create ideas that make a difference for brands that want to do the same.

Katie Dain

CEO, NCD Alliance

Tobacco use is one of the main risk factors for a number of #NCDs, including cancer, lung diseases & cardiovascular diseases. The NCD Alliance puts its mission first in everything we do. We do not work with any company that supports Big Tobacco.

Jimmie Stone

Chief Creative Officer, Edelman NY

We’re entering into a behavioral marketing era. The way you behave is your marketing. Not any longer can you build marketing with what you say, but with what you do.

Madalene Milano

Partner, GMMB

It’s kids — that’s the tipping point. It’s the manipulation of kids and getting kids hooked, who replace their adult smokers who die.

More than 175 Agencies And Brands Have Taken The Pledge To #QuitBigTobacco.


Academie Nationale de Medecine, France

ACT Health Promotion

Action on Smoking and Health

ADIC Sri Lanka

Africa Tobacco Free Initiative

Alcohol and Drug Information Center

American University of Armenia

AMUCC – Brazilian Association of Cancer Patients


ASH Philippines

Asociación Solidaria de Insuficientes Renales

Association for Community Development

Association PROI, Bosnia and Herzegovina




Behaviour Change Partners

Belgian Lung and Tuberculosis Association


BJMP Region 6



Buzzuuka Digital

Cambodia Movement for Health

Camp + King

Campaign for Tobacco-Free Kids

Cedars Refuge Foundation

Center for Combating Tobacco

Center for Youth Education, Bosnia and Herzegovina

Center of Excellence for Tobacco Control and Lung Health Udayana University

China National Health Commission

Chinese Center for Disease Control and Prevention, China CDC

College of Public Health, University of the Philippines


Corporate Accountability

Counter Tools,

Crispin Porter Bogusky

Curtin University


Department of Health, Philippines

Department of Health of Depok City Indonesia

Dhaka Ahsania Mission

Division of Non-Communicable Diseases, Kenya Ministry of Health

Emancipate Indonesia

European Heart Network


Field Epidemiology and Laboratory Training Programme, Ministry of Health, Kenya

Fikare Farda Welfare Organization (FFO) Pakistan

Finn Partners

Fondo Solidario para la Salud (FOSALUD)

Framework Convention Alliance

French Academy of Medicine

Fundación Ecuatoriana de Salud Respiratoria

Fundación Ellen Riegner de Casas

Fundación Interamericana del Corazón, Bolivia

Fundación Venezolana del Corazón

GC Digital Agency

Gibraltar Health Authority

Global Network for Tobacco Free Healthcare Services




Hager Sharp

Haikou CDC China

Hamad Medical Corporation

Hanoi University, School of Public Health

Healis Sekhsaria Institute for Public Health

HealthBridge Foundation of Canada, Vietnam office

Health Department of Bandung Municipality

HealthJustice Philippines

Hebei CDC of China

Henan CDC

HEREG Stoptobacco Unit, Cameroon



IMAgency B.V.

Imprint Projects

INCA/Ministry of Health Brazil

Indian Cancer Society

Indonesia Defense University

Indonesian Cancer Foundation (ICF)

Indonesian Public Health Assosiation

Innova Pain Center

Institute for Global Tobacco Control – Johns Hopkins Bloomberg School of Public Health

Instituto Brasileiro de Defesa do Consumidor

InterAmerican Heart Foundation

International Society of Nephrology

International Union for Health Promotion and Education

IOGT International

Iraqi Anti TB and Lung Society

Jakarta Residence Forum (FAKTA)

Jamaica Coalition for Tobacco Control

Japan Society for Tobacco Control

Kenya Tobacco Control Alliance


Kyiv City Health Center

Lanzhou CDC

“Life” Advocacy Center


Mary Anne Charity Trust, India

MDC Partners

Media Cause

Media Karma

Meduni Vienna

Metropolitan Manila Development Authority, Philippines

Ministry of Health, Barbados

Ministry of Health Argentina

Ministry of Health Uganda

Ministry of Public Health, Qatar

National Anti-TB Association of Bangladesh

National Cancer Center, Republic of Korea

National Cancer Institute of Brazil

National Forum for Heart Disease & Stroke Prevention

National Heart Foundation Bangladesh

National Tobacco Control Cell

NCD Alliance

Norwegian Cancer Society

No Tobacco Community (NOTC)

Nurses Network on Tobacco Control of Thailand



Policy Research Associates, Inc.

Pratyasha Anti-drug’s Club

Programme National de Lutte Contre le Tabac Senegal

Qingdao CDC

Rajasthan Cancer Foundation, Jaipur, India

Red PaPaz

Rescue Agency


Singapore Health Services

SIPREC (Italian Society for Cardiovascular prevention)

Slovenian Coalition for Public Health, Environment and Tobacco Control

Smoke Free Israel

Sociedad Chilena de Enfermedades Respiratorias

South African Medical Research Council

Southeast Asia Tobacco Control Alliance (SEATCA)

Spanish Heart Foundation

Stellenbosch University, South Africa

Stikes Alifah Padang


Tagore Dental College and Hospital, India

The American College of Cardiology

The Heart Foundation of Jamaica

The Union

The Wellbeing Initiative

ThinkTank Research Center for Health Development, China

Timveni Child and Youth Media Organization

Tobacco Control and Research Cell, Dhaka International University

Tobacco Control Board of Kenya

Tobacco Control Cell Government of Pakistan

Tobacco Free 254

Tobacco – Free Association of Zambia

Truth Initiative

Turkish Green Crescent Society


University Miguel Hernandez

University of Bath

University of California, San Francisco (UCSF)

University of Cantabria

Value Com

Vietnam Public Health Association

Vietnam Tobacco Control Fund, Ministry of Health

Vietnam Women’s Union

Vital Strategies

Volunteers Against Smoking and Tobacco


Wolf/Osmankovic Creative Agency

World Heart Federation


Young Power in Social Action

Youth Movement for FCTC

Zambia Heart and Stroke Foundation

Zambia NCD Alliance

Zambia Tobacco Control Consortium

Sign the pledge.

Take the #QuitBigTobacco pledge.

If you’re an advertising agency or PR firm, your pledge means you won’t work for tobacco or tobacco-related clients.

If you’re a company or organization that hires PR and advertising partners, your pledge means you won’t work with Big Tobacco or its advertising and PR partners.